ArabNet Beirut 2017

Conference Agenda

This is a preliminary agenda, please check back soon for updates.

Prototype Day 20 Feb Entrepreneurship Hall A Product Hall B Hardware Hall C
08:00

 

Registration
09:15

 

Speakers

- Omar Christidis, Foudner and CEO at ArabNet

Welcome
09:30

 

Speakers

- Zak El Fassi, Product Partnerships, Manager at Facebook

Facebook Announcement
09:45

 

Coffee Break
10:00

In this workshop, we will go over the challenges and benefits of using online advertising to define, reach and convert your target audience into customers. With the age of digital marketing and mobile, the way to target and acquire a customer has become at the same time both harder and easier. We will be discussing how to set a proper online advertising strategy to achieve any sales goals.

Speakers

- Jennifer Kanaan, Program Director at Eastline Academy

Workshop Advertising tools to define, reach and convert your target audience by Eastline Academy

- Venue: Hall A

Design and build innovative hardware systems, combining both functionality and aesthetics. 

Develop conceptual hardware - reaching actual products.
Incorporate the appropriate technologies and produce not only the best product but the most relatively needed, and most fitted with its complementary peripherals.
Learn about the human-centred strategic approaches that allow to prototype sustainable hardware scenarios.

Speakers

- Halim Choueiry, Managing Director at HBR Creative Platform

Workshop Innovative hardware systems by HBR Creative Platform

- Venue: Hall B

This workshop discusses IoT dimensions in general and hardware in particular. After introducing existing IoT hardware, we dive further and discuss the ESP8266 IoT hardware (aka arduino killer) in detail, showing how to program this microchip using the Arduino IDE. We are interested in conveying sensors data to the cloud and visualizing them there. We also show how to control actuators remotely using the cloud. The kit will be shown to participants, who will also be taught about the application of such technology in several industries.  

Speakers

- Hassan Nasser, Assistant professor at LIU at Founder of Xplor Technologies Lebanon

Workshop Internet of Things: connect the hardware to the cloud by Xplor Technologies Lebanon

- Venue: Hall C

11:30

 

Coffee Break
11:45

 

Speakers

- Ghaith Yafi, Founder and Managing Partner at B&Y Ventures

- Hicham Akkaoui, Managing Partner at Akkaoui Jisr Attorneys

Workshop Term Sheets & Valuations by B&Y venture Partners

- Venue: Hall A

Design Thinking
Insight Generation
Design Doing
Customer Retention
Prototyping
UX/ UI Design
Testing
Iteration | Versioning
Presentations of Projects

Speakers

- Cyrille Najjar, Founder White sur White at CEO of White Lab

Workshop ​Build products people need by White sur White

- Venue: Hall B

Take a tour into five years of case studies related to the innovation world in Lebanon, following a short quiz on 3D printing.
Get acquainted with the do’s and don'ts of industrial 3D printing, preparing you as you include game changing processes into your workflow.
Gain knowledge in DFM (Design for Manufacturing) for digital fabrication, and save steps in your next projects while benefitting fully from additive manufacturing.

Speakers

- Guillaume Crédoz, Founder of Ghouyoum at Principal at RapidManufactory

Hands on digital fabrication, An introduction to rapid prototyping by Ghouyum

- Venue: Hall C

13:15

 

Lunch Break
14:15

Online Marketing Main Channels (Worldwide)

How to Promote your Startup Online
Lead Generation from the web
Increase your Online Reputation
Web Marketing Planning

Speakers

- Ahmed Refaat, Regional Consultant & Trainer at

Workshop Web Marketing From Level 0 to Planning by Ahmed Refaat

- Venue: Hall A

This workshop will introduce the Messenger Platform and its features, use-cases for bots, and how you could get started building your first Messenger Bot, in no time

Speakers

- Zak El Fassi, Product Partnerships, Manager at Facebook

Building your First Messenger Bot by Facebook

- Venue: Hall B

In a world of containers, this workshop is designed to create a Swarm cluster, built with C.H.I.P. computers and a Raspberry Pi.
Connect them securely from a local computer via a Docker Machine
Gain native clustering capabilities to turn a group of Docker engines into a single, virtual Docker instance - which acts as a webserver that can handle a nodejs simple express application.
Conduct a stress/load test to show the advantage of such cluster.
Get introduced to Docker and learn how to use Docker to pack,ship, and run any application as a lightweight, portable, self sufficient LXC container.

Speakers

- Simon Tadros, Co-founder at Switchdw

Deploying an IoT Swarm with Docker Machine by switchdw

- Venue: Hall C

15:30

   

Coffee Break
15:45

 

Speakers

- Roula Abou Chabke, Partner at Kobeissi & Frangié Attorneys & Counselors at Law

Workshop Practical Legal Tips for Entrepreneurs and Startup by Kobeissi & Frangie - Attorneys & Counselors at

- Venue: Hall A

Explain the process of starting a project.
Demonstrate the responsibilities of the developer, designer and product owner in extracting needed information from clients.
Stay aligned with client specifications.
Understand sketching and prototyping between designers and developers.
Validate and start development

Speakers

- Rayan Al Zahab, Founder BambooGeeks at GDG Coast Lebanon Lead

Workshop Think business, sketch as a designer and code like a geek by BambooGeeks (GDG Lebanon)

- Venue: Hall B

TBA
End of Day
Business Transformation - Main Track Hall A Entrepreneurship Track Hall B
08:00

 

Registration
09:00

 

Speakers

- Mr. Raed H. Charafeddine, First Vice-Governor at Banque du Liban

- H.E. Jamal El Jarrah, Minister of Telecommunication at Lebanon

- H.E. Raed Khoury, Minister of Economy and Trade at Lebanon

- Omar Christidis, Foudner and CEO at ArabNet

Opening Ceremony

- Venue: Hall A

10:30

 

Dignitaries Tour and Coffee Break
11:00

The past year has seen the launch and growth of technologies that will completely transform the way humans live and work. The competition in artificial intelligence has heated up between Cortana, Siri, Alexa, M and Google Assistant; it invaded homes with Echo and Google Home, and enterprises and governments in the form of IBM’s Watson. Facebook’s bot store announcement heralded the death of apps and officially ushered in an era of AI and machine learning. Uber, Google and Apple (rumored) are working on self-driving cars, and countries across the world from China to Dubai are embracing them. Not to be left out, the automotive industry reacted with General Motors investing $500M in Lyft, and German automotive companies buying Nokia Maps for $3B+. This year has also been a battle-ground for multimedia. 2016 already witnessed a surge in VR technology in hands of consumers, with Samsung’s Gear VR reportedly reaching 1M monthly active users within 6 months of market launch. With so much activity in the consumer internet space, this panel gathers leading investors to share their insights on the big trends – AI, smart homes, the future of transportation, virtual reality, and robotics – what’s hype, what’s here to stay, and what’s just beyond the horizon.

Moderator

- Melissa Jun Rowley, CEO, Humanise at Co-Founder, The Toolbox

Speakers

- Ali Babaoglan, Angel Investor at AR Pandora

- Raphaël Crouan, Founder & Managing Director at Startupbootcamp IoT | Connected Devices

Panel Opening Panel; What are the hottest digital trends of 2017

- Venue: Hall A

11:45

UK tech Hub (5-7 min)
MEVP (5-7 min)
Smart ESA
Antwork

Speakers

- Jihad Bitar, General Manager at Smart ESA

- Nadim Zaazaa, Director - Lebanon at UK Lebanon Tech Hub

- Walid Mansour, Managing Partner at Middle East Venture Partners (MEVP)

- Zina Bdeir Dajani, Co-founder, & CEO at Antwork

Sponsored Announcement

- Venue: Hall A

12:05

The Ideathon competition aims to showcase the best of regional entrepreneurs with great ideas to an enthusiastic crowd of investors, incubators, media and digital professionals, and connect them with the latest developments in the digital world.

IDEATHON

- Venue: Hall A

12:25

The Startup Battle competition aims to showcase the best of regional startups to an enthusiastic crowd of investors, incubators, media and digital professionals, as well as connect entrepreneurs with the digital world.  

STARTUP BATTLE

- Venue: Hall A

13:45

 

Break Lunch Break
14:30

 

MatchUp

- Venue: Hall B

14:45

To highlight the leadership and innovation of local Lebanese market leaders ArabNet hosts the CEO Series. A one-on-one interview with C-level executives of companies and institutions that are transforming their businesses and operations with the adoption of technology. According to a study by McKinsey, corporates that turn their digital strategy into a competitive advantage enjoy 20% increased valuation over those who lag behind. With such strong evidence on the role of technology, we still find that visionary leaders are more willing to embark on the challenge of transforming their operations.

Speakers

- Imad Kreidieh, CEO at Ogero

- Omar Christidis, Foudner and CEO at ArabNet

CEO Series; Interview with Ogero

- Venue: Hall A

15:05

 

Speakers

- Farshad Nowshadi, Vice President at Saman Bank at VC, Level39 FinTech-London

Keynote Keynote Fintech by Saman Bank

- Venue: Hall A

  

15:25

 

Speakers

- Elizabeth Lumley, Managing Director and Thought Leadership at Rainmaking

Keynote by Rainmaking

- Venue: Hall A

15:45

 

Coffee Break
16:00

 

   

Speed Networking

- Venue: Hall B

16:15

Silicon Valley Bank estimates that $9B was invested in healthcare in 2016 globally, and the landscape in MENA for healthcare startups is vibrant. Hikma Ventures launched in 2014 and has been successfully investing in startups across the region and world; the region also witnessed the launch of Dubai100 Healthcare Accelerator, and the Dubai Future Accelerator’s collaboration with Dubai Health Authority on innovation challenges. This surge in interest reflects a maturing startup scene and market appetite for innovation. This panel looks to highlight the state of healthcare innovation and startups in MENA, the key challenges, and corresponding opportunities.

Moderator

- Lucy Knight, Senior English Editor at Wamda.com

Speakers

- Lana Y. Ghanem, Managing Director at Hikma Ventures

- Nadine H. Haram, Co-Founder and Chief Medical Officer at Proximie

Connected Wellbeing; Digital Healthcare

- Venue: Hall A

Moderator

- Lucy Knight, Senior English Editor at Wamda.com

Speakers

- Ahmad Al Bader, Co-Founder at Sihatech

- Lana Y. Ghanem, Managing Director at Hikma Ventures

- Nadine H. Haram, Co-Founder and Chief Medical Officer at Proximie

End of Day
Technology Track - Banking Hall A Media Track - Banking Hall B
11:00

 

Speakers

- Dr. Saad A. Andary, Second Vice-Governor at Banque du Liban (Central Bank of Lebanon)

- Omar Christidis, Foudner and CEO at ArabNet

Welcome Address

- Venue: Hall A

11:30

Global funding to fintech companies reached $2.4B in Q3 of 2016 according to CBInsights and KPMG’s Pulse of Fintech report. On trend with artificial intelligence adoption, financial service providers have also joined the bot-ranks on facebook messenger (American Express, Mastercard KAI) and independently (Bank of America’s Erica), but is the technology ripe enough for consumers to trust with their financials? According to IBM we’re producing 2.5 quintillion bytes of data each day: Big Data employment for optimizing consumer and retail services, as well as its security and compliance implications have taken center stage. We also see banks investing further into recreating their retail experience, from smarter ATMs, self service stations and an overall re-visit to what clients really want from visiting a physical outlet, if at all. Another trend that has re-risen to the spotlight is Blockchain, according to deloitte 23% of surveyed financial executives plan to invest in blockchain technology in 2017; the conversation around the technology is also ripe in MENA markets such as the UAE, Riyadh and Turkey; what are the implications of this on consumers and what has peaked bankers interest after such an aversion to crypto-technology. This panel looks to highlight the latest trends and innovations in the financial sector from the standpoints of global fintech leaders, as well as address the fast changing shape of the market.

Moderator

- Rita Makhoul, Managing Editor at ArabNet

Speakers

- Aaron Oliver, Head of Digital Commerce at MasterCard

- Elizabeth Lumley, Managing Director and Thought Leadership at Rainmaking

- Farshad Nowshadi, Vice President at Saman Bank at VC, Level39 FinTech-London

Financial Technology; New Trends and Innovations

- Venue: Hall A

Today’s technology allows for more sophisticated social listening, data collection, targeting and customization, which in turn helps improve customer service and promote curated offerings. Today’s social tools have also gone beyond listening to the realm to automated client servicing, e.g. facebook messenger bots by American Express and Mastercard KAI, to increase support access. This panel explores the tool-box of online engagement tools that financial service providers are utilizing to improve their customer engagement and upcoming technologies that could vastly aid in increasing customer satisfaction and retention.

Moderator

- Julnar Doueik, Event Content Producer at MIT Enterprise Forum Pan Arab

Speakers

- Alex tho Seeth, Enterprise Technology Consultant at

- Ramzi Halaby, Co-founder and CEO at The Online Project

- Zak El Fassi, Product Partnerships, Manager at Facebook

New Age tools for Online Customer Engagement

- Venue: Hall B

12:10

 

Speakers

- Rana Sanyoura, Partner at EY

Financial Technology Ecosystem Building by EY

- Venue: Hall A

Speakers

- Farshad Dabeshkhoy, Head of Business Development Middle-East, Africa and Turkey at Criteo

Talk by Criteo

- Venue: Hall B

12:30

 

Coffee Break
13:00

 

Speakers

- Elias Gagas, Chief Digital Officer at Payment Components

360 degrees of FinTech (R)evolution by Payment Components

- Venue: Hall A

Fintech Pitches by Carsurance, Netiks, MadfooatCom

- Venue: Hall B

13:15

 

 

Speakers

- Christian Eid, Vice President, Marketing at Careem

Talk by Careem

- Venue: Hall B

13:20

According to GSMA there are over 4.9B unique mobile connections today, with smartphone adoption close to 50% globally, according to We Are Social’s Digital 2017 report. In MENA, Smartphone adoption varies from UAE’s ~85% (highest globally) to more consistent trends of about 40-50% in markets like Lebanon, Turkey, Egypt and Jordan. Gemalto also estimates that mobile banking users in the Middle East and Africa will exceed 80M+ by 2017. Mobile consumer adoption has revolutionized the behavior and expectations of consumers, and allowed for more financial inclusion in MENA and other emerging markets. Banks in the region have all pulled their weight providing mobile services, to varying extents based on country, and understand the demands of their clients and potential for adoption supported by the technology. This panel highlights the best practices in mobile banking services, discusses the key opportunities that mobility has given banks and financial institutes to provide better services, as well as the key challenges that they’re facing in optimizing their business operations to service a more mobile consumer. 

Moderator

- Aaron Oliver, Head of Digital Commerce at MasterCard

Speakers

- Arda Çagaptay, Head of Online, Mobile Payments and E-Commerce at Garanti Payment Systems

- Omar Yassine, Senior Vice President, Head of Retail Digital Channels at The National Commercial Bank

- Turki AlDhfayan, VP - Head of Digital Channels and Value Added Services at Riyad Bank

Mobile Banking and Developing Consumer Habits

- Venue: Hall A

  

13:35

 

ArabNet’s research indicates that 75% of Saudis are users of digital/mobile banking services, while Gemalto estimates that mobile banking users in the Middle East and Africa will exceed 80M by 2017, coupled with high smartphone penetration rates (80% in the UAE, 60% in Lebanon). This indicates a ripe opportunity for banks to increase mobile banking adoption and new paths for client engagement (Location-Based-Services, 24/7 access, etc). Today it’s not enough to adapt existing platforms for mobile use, user experience has highly evolved with the emergence of new platforms and mobile capabilities, as well as the emergence of mobile-native generations. Mobile adoption has also opened the door for the utilization of IoT technologies such as beacons that can help customize targeted offerings and client support based on behavior and history. This panel explores the landscape of new technologies that are available today to improve usability and mobile services, and key factors for success.

Moderator

- Elias Gagas, Chief Digital Officer at Payment Components

Speakers

- Fadi Sabbagha, CEO at Born Interactive

- Marwan Arakji, Chief Operating Officer at Ubanquity Systems

Connected Consumers: Mobile & IoT

- Venue: Hall B

14:00

 

Lunch Break
15:00

 

Speakers

- Hadi Raad, Regional Head of Emerging Products and Innovation CEMEA at Visa

Innovation in Payments driving growth by Visa

- Venue: Hall A

 

Fintech Pitches by DCBEgypt, reAble, Card Switch

- Venue: Hall B

15:15

 

 

Speakers

- Rawia Abdel Samad, Director at Strategy&

Talk by Strategy&

- Venue: Hall B

15:20

According to Payfort’s State of Payment Report, more than $24B were through digital platforms (goods and services) across MENA in 2015, an amount that is expected to reach $69B by 2020. The fast growth and adoption of online payments to an already nascent banking sector in the region has put banks and regulators under pressure to revisit regulations and policies to adapt to a more connected world. While the race is in it’s prime, banks are struggling to provide the most secure and fast infrastructure to sustain their growing technology and connectivity needs, while maintaining utmost security to avoid breaches, (Tesco Bank, UK, witnessed the theft of £2.5m in November 2016 due to cyber security breach). This panel highlights the challenges facing the ecosystem and regulators in putting forward tangible solutions to maintain secure transactions and compliance without hurdling innovation.

Moderator

- Clinton Firth, Partner, Advisory Services – MENA Cyber Leader, Africa, India and Middle East at EY

Speakers

- Omar Soudodi, Managing Director at PayFort

- Omer Karatas, Co-founder at SAASPASS

Digital Transactions, Regulation & Security

- Venue: Hall A

 

15:35

Programmatic advertising - using data and technology to efficiently target and automatically buy advertising - has become an increasingly important tool in the marketers’ arsenal. Worldwide programmatic ad spend hit $12B in 2013 and is expected to reach $32B by 2017. Meanwhile, OMD estimates that over 40% of display ads in the region are purchased via programmatic buying technologies (as of March 2014). Coupled with performance ad capabilities, these tools provide banks with the power to target their consumers and optimize their campaigns in real-time to match individual consumers and improve conversion. This panel highlights the best practices in utilizing advertising technologies to reach and convert clients through online channels

Moderator

- Racha Ghamlouch, Senior Program Manager at ArabNet

Speakers

- Ayman Haydar, CEO at MENA Marketplace

- Omar Almadi, Head of Performance Media at Performics

Optimizing Online Conversion with Performance and Programmatic Campaigns

- Venue: Hall B

15:50

Business Insider estimates that there were 2.7M ATM machines around the in 2015, and a third of that in commercial bank branches, according to the World Bank. With a surge in retail technology (beacons, self-service machines and IoT) and increased competition in financial services across banks and fintech startups, efficient and effective branches are essential for the long run. This panel explores the latest technologies in retail experiences, consumers’ changing demands, and the challenges facing banks in adapting to new technologies and skills needed for a future branch. 

Moderator

- Rita Makhoul, Managing Editor at ArabNet

Speakers

- Hicham Yamout, General Manager at NCR

- Saeed Al Nahdi, Head of ATM Network at Arab National Bank

Smart Services: Branch and ATM experience

- Venue: Hall A

 

16:10

  

End of Day
Digital Media Track Hall A Entrepreneurship Track Hall B
10:00

With the increase in digital touch points between consumers and brands across social, mobile and online platforms, optimization in targeting and personalization have become critical for advertisers to achieve their goals. Data and analytics platforms promise to unlock demographic and behavioral information about the user, while content and ad networks work to optimize spend -- to grow reach and drive conversion. This panel will discuss the best practices and tools in measurement and analytics, and how they can be used to drive engagement, conversion and ROI.

Moderator

- Madonna Khafaja, Founder Jazba Creative agency at ICFJ MENA Program Manager

Speakers

- Ahmed Saad, CEO at CrowdAnalyzer

- Eddy Touma, Co-Founder & CEO at Klangoo

- Tarek Shalaby, Co-founder at Mintrics

Tools for Metrics and Analytics

- Venue: Hall A

In Lebanon there are over 35 universities and higher education institutes, according to the Ministry of Higher Education, graduating thousands of students annually to a market with over 20% unemployment rate among youth (ILO). Yet with the surge of capital available for investment in startups stimulated by the BDL Circular 331, new options are available for students to start or join early stage ventures. In response leading universities are now incorporating entrepreneurship programs into their offerings (curriculums and extracurricular centers) to empower their graduates and encourage entrepreneurship as a career path. This session hosts some of the leaders of change in Lebanese universities to discuss the programs being rolled out, their role in educating future talent (and the skills gap with the market), and the challenges they face in readying students for a rapidly-evolving marketplace.

Moderator

- Ramy Boujawdeh, Deputy General Manager at Berytech

Speakers

- Bijan Azad, Director at Darwazah Center for Innovation Management and Entrepreneurship, AUB

- Dr. Josiane Fahed-Sreih, Director at Institute of Family and Entrepreneurial Business

- Dr. Walid Karam, Professor of Computer/Telecom Engineering at University of Balamand

- Elie Nasr, Chairperson ICT Department at American University Of Science &Technology

Universities supporting Entrepreneurship; Talent and Empowerment

- Venue: Hall B

10:40

 

Speakers

- Melissa Jun Rowley, CEO, Humanise at Co-Founder, The Toolbox

Purpose & Partnership by Humanise

- Venue: Hall A

  

10:45

 

 

Speakers

- Dr. Ayman Kaissi, Professor and Associate Dean at Faculty of Engineering and Architecture - AUB

- Mohamad Rabah, General Manager at ZRE

Sponsored Announcement by ZRE

- Venue: Hall B

11:00

  

Speakers

- Rami Saad, Deputy Cheif Operations Officer at DMS

Keynote by DMS

- Venue: Hall A

 

11:15

 

Coffee Break
11:45

A survey by Parse.ly (data analytics company) found that 27% of news outlets in the US dedicated most of their resources in 2016 to improving their monetization strategies. This challenge of digital monetization is facing publishers across MENA, and the impact is visible with the closure of Assafir Newspaper in Lebanon and 7Days in Dubai. With the rapid growth in mobile, video, and on-demand content, publishers are revisiting their strategies for content distribution, while looking for new advertising technologies that can attract and retain advertisers. This panel hosts some of MENA’s leading platforms to talk about best practices for content distribution and monetization.

Moderator

- Jimmy Ghazal, Innovation Director at M&C Saatchi

Speakers

- Jad Yammine, Digital Manager, MENA at Discovery Networks

- Maha Nizam, Deputy General Manager at Diwanee

Monetization and Distribution Strategies for Online Content

- Venue: Hall A

 

Speakers

- Doumit Raidy, Managing Director at Raidy Printing Group

Is 3D Printing a Need by Raidy Group

- Venue: Hall B

12:05

  

In the US, federal funding for research and development (R&D) - which represents about 2% of GDP expenditures - has been key to the development of some of today’s most disruptive technologies, including smartphones and autonomous vehicles. In MENA, funding for R&D has been increasing in some countries like UAE (e.g. space programs), Saudi (e.g. renewable energy), and Qatar (e.g. technology for impaired accessibility) but remaining stagnant in others. And while the number of investors in MENA’s tech startups grows, they are still somewhat skeptical of the prospects for unique disruptive technologies that can come out of the market with such scarce funding for R&D. This panel addresses state of R&D in Lebanon and MENA, highlighting the strategies and policies needed to stimulate innovative research that can be commercialized.

Moderator

- Dr. Nicolas Rouhana, General Manager at IM Capital

Speakers

- Dr. Hassan Ghaziri, Founding Director at Beirut Research and Innovation Center

- Dr. Sari Hanafi, Professor and Chair at Department of Sociology, Anthropology & Media Studies - AUB

- Elie Akhrass, Head of International Research Center at UK Lebanon Tech Hub

The role of R&D in strengthening and supporting Entrepreneurship

- Venue: Hall B

12:15

 

Speakers

- Meghan Doyle, Client Partner, MENA at Twitter

Keynote by Twitter

- Venue: Hall A

  

12:35

Attribution and measurement of online campaign performance has been a top priority for international agencies and advertising groups over the past year. Inconsistent standards or lack of standards for new platforms and types of advertising (which are proliferating) has challenged agencies’ ability to measure, report and improve. Attribution can be difficult to determine in integrated campaigns, and reach alone cannot stand without the looking at ROI and conversions generated. This panel discuss the best practices in online advertising to maximize returns, standardize viewability, better assess attribution, and meet client objectives.

Moderator

- Rita Makhoul, Managing Editor at ArabNet

Speakers

- Ayman Haydar, CEO at MENA Marketplace

- Lama Naimi, Senior Manager - Digital at Mindshare

- Mohamed Abo El Fotouh, Senior Consumer Engagement Manager – MENA Digital & Media at PepsiCO

- Rami Saad, Deputy Cheif Operations Officer at DMS

Attribution and Measurement of Online Advertising Performance

- Venue: Hall A

The Innovation Avenue is an initiative by ArabNet to help all hardware developers and designers in the MENA region showcase their product and connect with potential partners, developers, media, and investors to help them grow.

Innovation Avenue Competition

- Venue: Hall B

13:15

 

Lunch Break
14:15

To highlight the leadership and innovation of local Lebanese market leaders ArabNet hosts the CEO Series. A one-on-one interview with C-level executives of companies and institutions that are transforming their businesses and operations with the adoption of technology. According to a study by McKinsey, corporates that turn their digital strategy into a competitive advantage enjoy 20% increased valuation over those who lag behind. With such strong evidence on the role of technology, we still find that visionary leaders are more willing to embark on the challenge of transforming their operations.

Moderator

- Omar Christidis, Foudner and CEO at ArabNet

Speakers

- Nayef Kassatly, Managing Partner at Kassatly Chtaura

CEO Series; Interview with Kassatly Chtaura

- Venue: Hall A

The ecommerce market in MENA is expected to reach over $8B by 2020, as per Payfort’s 2016 The State of Payment Report, and this is driving increased interest in e-commerce: from Noon.com by Al Abbar Enterprises with a billion dollars in capital, to Amazon’s interest in the market and in potentially acquiring souq.com. More than 2/3 of all dollars invested in tech startups (2013-2015) went into transactional businesses / e-commerce, according to ArabNet’s Investment Report. This panel highlights the developments in the eCommerce market, and the key changes that are enabling a surge in eCommerce business to flourish, as well as the new challenges facing the market.

Moderator

- Fadi Bizri, Partner at B&Y Venture Partners

Speakers

- Arda Çagaptay, Head of Online, Mobile Payments and E-Commerce at Garanti Payment Systems

- Eyad Alkassar, Founder & Managing Director at Rocket Internet MENA

- Omar Soudodi, Managing Director at PayFort

Enabling eCommerce

- Venue: Hall B

14:35

Direct traffic to Buzzfeed’s website and apps today represents only 23% of it’s content views, with the rest aggregated across other distribution platforms. Publishers today are increasingly counting content views (across channels) instead of page views, a model that asserts that content as king and that distribution is key. With the proliferation of channels in the content space, it’s important for publishers to identify the ideal distribution mix for their content between social, advertorial, content networks, mobile and array of potential hosts of their content, as well as how to best adapt their content to maximize interaction and conversion. This panel gathers leading media professionals to discuss their best practices for content distribution, and insights on consumer behavior and adoption.

Moderator

- Karim Sarkis, CEO at SyncMedia

Speakers

- Eyad Zarea, META Media Director at Mars

- Fida Taher, CEO at Atbaki

- Karine Barakat, Head of Content, Levant & North Africa at Publicis Media

- Moustafa Ismail, Regional Director – Solutions at DMS

Content Creation for Cross-platform engagement

- Venue: Hall A

   

14:45

  

2016 has witnessed over $800M of publicly announced investments into digital startups in MENA. Today there are over 100 active institutional investors across MENA and an increasing number of corporate investment funds, angel networks and government support programs. There’s also multi-billion dollars in VC funding ready to be invested in MENA Startups in the next 5 years, with the recent announcement of Mohammad AlAbbar’s $1B fund being the largest. With the surge in investors and capital available for startups, the more vertical specialization and new investment strategies are needed. This panel features new funds, that launched or became active in the past year, with their investment outlooks and their strategies for betting on the right startups to deliver superior returns.

Moderator

- Tarek Sadi, Managing Director, Lebanon at Endeavor

Speakers

- Fawzi Rahal, Managing Director at Flat6Labs Beirut

- Jad Salemeh, Managing Partner at Phoenician Funds

- Ramy Boujawdeh, Deputy General Manager at Berytech

New VCs and Directions in Regional Investments

- Venue: Hall B

15:30

 

Coffee Break
16:00

The Creative Combat aims to highlight young talents in the regional advertising, communications and media industries. The competition challenges teams of 2-3 to come up with a plan for an effective digital marketing campaign that addresses a specific creative brief in just 10 days. All teams must include at least one designer and other members who could be a copywriter, developer, digital strategist or marketing professional. Finalists will be invited to showcase their campaign plans at ArabNet Beirut on February 22nd, and a winning team will be awarded $5000.

Creative Combat Competition

- Venue: Hall A

17:00

  

Awards Ceremony

- Venue: Hall A

End of Day