Creative Combat

Are You Ready?



Design the Best Digital Marketing Campaign & Win $5000

The Creative Combat aims to highlight young regional talents in the advertising, communications and media industries. The competition challenges teams of 2-3 to come up with a plan, within 10 days, for an effective digital marketing campaign that addresses a specific creative brief. All teams must include one designer at least, and other members such as a copywriter, developer, digital strategist or marketing professional. Finalists are invited to showcase their campaign plans on stage on March 3rd, during ArabNet Beirut, and the winning team to be awarded $5000.


Eligibility Criteria

  1. The competition is open to teams of 2-3 , including one designer at least
  2. Applicants must be 29 years of age or younger
  3. Applicants must be based in the MENA region
  4. The competition is open to students and professionals (freelancers or employed), involved in advertising, media or communications



Round 1: Application

Teams interested in taking part in the Creative Combat Competition should apply using this form. Three finalist teams will be shortlisted to compete, based on their teamwork and campaigns.
The application involves submission of individual resumes for team members. The team is given the option to submit a portfolio and/or a 30-sec video explaining why it should be chosen, while demonstrating creativity and communication skills.
Application Deadline: January 29
Brief Announced: January 30
Announcement of Shortlisted Candidates: February 12


Apply Now!


Round 2: Developing the Campaign Plan

The creative brief will be announced on January 30th, giving applicants 10 days to craft their digital campaign plans in a creatively designed fashion.
Here are some examples of deliverables that can be used for your campaign plan:

  1. Plan and design for banner ad campaign
  2. Promotional plan using social media platforms, with visuals
  3. Concept and design for mobile app/game
  4. Storyboard for online video
  5. Plan and designs for email campaign
  6. Plan and designs for microsite, etc...

Based on their campaign plans, three teams will be selected to present on stage at ArabNet Beirut. Two runners-up will also be chosen, who will anyway train in the event that a finalist team forfeits or is disqualified.

Campaign Plan Submission Deadline: February 10 at 9:00 PM GMT + 2
Announcement of Finalists and Runners-up: February 12


Round 3: On-Stage Pitch

The finalists and runners-up get 10 days to fine-tune their campaign plans, pitch and presentation training.
March 3 is the big day! The finalists will pitch their campaign plans at ArabNet Beirut, before the judges panel and conference attendees. Each team gets 5 minutes to present, followed by a 5-minute Q&A session.
One winning team will be selected live by the judges and awarded $5,000 at the closing ceremony on March 3rd.


Judges

Judges are marketing executives from major brands.

Aline Karam
‎‎Chief Communication Affairs Officer, Alfa
Karim Miknas
Managing Partner, McDonalds
Randa Armanazi
Communications and PR Director, Solidere
 
 
 

Finalists

  1. Receive 1 free pass to the full event, which offers a wealth of learning and networking opportunities
  2. Present their campaign plans live at the event, to be recognized by experts in the field and high-profile media
  3. Benefit from feedback and guided training

Runners-Up

  1. Receive 1 free pass to the full event
  2. Benefit from feedback and guided training

Winning Team

In addition to quality training and high-profile exposure, the winning team will be awarded $5,000.


Logistics

The Creative Combat finalists will be pitching on stage on March 3rd, during ArabNet Beirut. Finalists and runners-up must make sure to be in Beirut on March 1st, for the final round of pitch training.
For visa-request invitation letters, kindly send an email to: beirut@arabnet.me

Speak at ArabNet

For speakers interested in showcasing a case study or research specifically on social media, at the Summit or future events, please fill in this form:Submit a Proposal

For other speaking proposals please fill in this form.