Social Media penetration in Kuwait is at 96% (one of the highest globally), and leading the MENA region on platforms such as Snapchat and Instagram. Kuwaiti publishers, agencies and brands are transforming their activities to keep up with online consumption habits, leveraging branded content and storytelling, as well as new technologies like native and programmatic. ArabNet Kuwait will shed light on best practices for content creation and distribution, as well as technologies that are reshaping marketing and the consumer journey.
Best-Practices for winning online content Capturing the moment disappearing content on social media Driving traffic and distribution
New technologies and trends in advertising Social commerce leveraging social media as a sales channel
Akash Pandya
Senior Manager - Digital, Zenith
 
Benjamin Ampen
Head of Revenue - MENA, Twitter
 
Dana Al Hanbali
Managing Partner, Beattie + Dane
 
Dhari AlAbdulhadi
Co-Founder and CTO, Ubuy.com
 
Eyad Zarea
META Media Director, Mars
 
Farshad Dabeshkhoy
Commercial Director, Middle East, Criteo
 
Hussein Freijeh
Managing Director - MENA, Snap Inc.
 
Ian Manning
Regional Head of Agencies - MENA and Pakistan, Facebook and Instagram
 
Inass Abdulaziz
CEO, DotSpace Group
 
Iqbal Al Haddad
Vice President at IAA, Professor at American University of Kuwait
 
Julien Cavailles
Sales Director - Middle East and Africa, Buzzeff
 
Marwan Farah
IAA Board Member
 
Mijbel Alayoub
Director - Coorporate Communication, Ooredoo
 
Mohammed Soueidan
Vice General Manager, Omedia
 
Musaed Al-Mutairi
Brand Executive
 
Nael Halabi
Executive Vice President, Kuwait, Publicis Media
 
Nader Bitar
Senior Director, MenaMarketPlace
 
Neil Hardwick
CEO, MEC MENA
 
Nour Al Masri
Regional Digital Media Director, Sayidaty Magazine
 
Said Ouchnak
E-commerce Director, Sayidaty Mall
 
Samar M. Baqer
Faculty member in the College of Business Administration, Kuwait University
 
Ziad Azzam
Sales Director, DMS
 
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