ArabNet Riyadh 2015

Forum Agenda

This is a preliminary agenda, please check back soon for updates.

Design+Code Day 14 Dec Design+Code Hall A Design+Code Hall B Design+Code Hall C
08:00

 

Registration
09:45

 

Speakers

- Omar Christidis, Founder & CEO at ArabNet

Welcoming Address

- Venue: Hall A

 

 

10:00

A Dive into the Material Design World!

Lightning Talks

- Venue: Hall A

 

 

10:05

Hybrid Mobile Apps

Lightning Talks

- Venue: Hall A

10:10

5 Reasons to adopt Agile

Lightning Talks

- Venue: Hall A

10:15

UX for Complex Data; My Experience at Amazon

Lightning Talks

- Venue: Hall A

10:20

Curiosity Killed the Cat: An interactive multimedia art installation

Lightning Talks

- Venue: Hall A

10:25

Simulation as a Solution, An Engineering Perspective.

Lightning Talks

- Venue: Hall A

10:30

 

Break Coffee Break

 

Break Coffee Break

 

Break Coffee Break
11:00

Insights and guiding principles that are necessary to know when planning to build your ecommerce website from defining your business objectives & system functionality to the ongoing maintenance of your site.

Speakers

- Abir Al Helou, Client Services Director of Technology at Traffic

Guiding Principles for Building Ecommerce Websites

- Venue: Hall A

   

Speakers

- Abdulrahman Aljiffry, Entrepreneurship Center, Technology Incubator Associate at KAUST

- Ozan Sonmez, Co-Director of New Ventures and Hikma IP Startup Accelerator at KAUST

Workshop An Introduction to Design Thinking Mindset by KAUST

- Venue: Hall B

Amazon web services, maintaining high availability with auto-scaling & event-driven programming with Amazon dynamoDB streams and AWS Lambda

Speakers

- Khaled Elbedri, Senior Solutions Architect at Amazon Web Services

Development workshop | Amazon Web Services

- Venue: Hall C

11:48

 

Prayer Time

 

Prayer Time

 

Prayer Time
12:30

This workshop will walk you on the steps of building a business that is to scale. Before Scaling, build every aspect of your business to scale, and setting up the technology infrastructure that is built for growth.

Speakers

- Ahmad Al-Zaini, CEO & Co-Founder at ALWANS

- Mohamad Alfuhaid, Founder and coordinator of #Laddn / Strategic director at ALWANS

Ready, set go! (Scaling your Business)

- Venue: Hall A

   

Speakers

- Fady Elhossainy, Accounts Director at eDesign

Evolution of Web Design (UX / Usability) by eDesign

- Venue: Hall B

A workshop to know more about one of the most interesting technology tools (Arduino) in designing prototypes without having a great experience in dealing with electronics. In this workshop you learn how to design a smart project using electronics tools. Requirement: Installing the Arduino software on your laptop 

https://www.arduino.cc/en/Main/Software

Speakers

- Khalid AlSulami, Founder & CEO at ElectroAim

Internet of Things: "Find it!" by using Arduino

- Venue: Hall C

14:00

 

Break Lunch Break

 

Break Lunch Break

 

Break Lunch Break
15:00

Workshop on customer acquisition best practices and platforms. Fanbase growth and advertising on social media platforms with a focus on Snapchat.

Speakers

- Ibrahim AlHamdani, Communications Director at Hashtag SM Agency

Humanizing your brand on social media by Hashtag SM Agency

- Venue: Hall A

The workshop targets entrepreneurs and focuses on the value of branding for startups. It will shed the light on the brand vs. Identity vs. trademark.

Speakers

- Khansa'a Abu Naji, Managing Director at Meshbak Design Studio

- Rasha Saifuddin, Founder at Enigmaksa

Branding for Startups by Meshbak Design Studio

- Venue: Hall B

Intro to Microsoft cloud (Azure) and how to rapidly build and deploy your mobile app with cloud integration using the Mobile App Service from Microsoft Azure.

Speakers

- Saleh AlZaid, Technical Evangelist at Microsoft

Mobile Apps on Microsoft Azure | Microsoft

- Venue: Hall C

16:00

“The Lean Startup Culture” Small startups are lean in nature. But how can startups and culture scale up. Learn from one of the bigger Startups out there: Amazon!

 

Speakers

- Mike Reiner, Business Development Venture Capital EMEA, Amazon Web Services at Partner, CCC Startups

- Nikolas Woischnik, Business Development EMEA at Amazon Web Services

How Amazon Web Services works with VC's and startups "Preparing Startups for Raising Money"

- Venue: Hall A

 The Saudi market has a lot of potential in the crowd space. It will provide information about the global trends in crowdfunding to SMEs and entrepreneurs as well as providing very practical advice to help entrepreneurs in the step-by-step process of how to successfully raise capital for their businesses.

Speakers

- Chris Blauvelt, Founder & CEO at LaunchGood

Crowdfunding for entrepreneurs workshop by LaunchGood

- Venue: Hall B

This workshop will give you the knowledge and tools you need to become an SEO Super Hero in your organization and make your website beat-up your competition in search engines.

Speakers

- Lee Mancini, Managing Director at Sekari

Become an SEO Super Hero!!

- Venue: Hall C

End of Day
Forumday1 Hall A Forumday1 Hall B
08:00

Registration
08:30

 

Speakers

- Omar Christidis, Founder & CEO at ArabNet

Welcoming Address

- Venue: Hall A

 

09:00

The interest in innovation and entrepreneurship in the Kingdom continues to grow, and with it the number of support institutions. Diverse organizations - from corporations to universities to government entities - are creating accelerators, investments funds and internal incubators to drive innovation and foster startups in the industries relevant to them. This session will focus on how such innovation and entrepreneurship programs can support Saudi entrepreneurs and be impactful for the organizations that launch them; it will also tackle the unique opportunities and challenges facing the Saudi entrepreneurs themselves.

Speakers

- Dr. Nabeel Koshak, Vice President of Business & Innovation at Umm Al-Qura University at Vice Chairman of the Board of Directors at Makkah Techno Valley Company

- Jamal Al Akkad, Ecosystem Development Consultant at Saudi Aramco Entrepreneurship Center (Wa’ed)

- Sofana Dahlan, Founder & CEO at Tashkeil

- Usamah Jan, Innovation Team Leader, Elm Company | Member of Computer Engineering Department Advisory Boards at Um Al Qurra Univeristy, Alfaisal University, King Fahd University of Petroleum & Minerals and Jubail University College

Panel: Innovation & Entrepreneurship in the Kingdom

- Venue: Hall A

 

09:45

  

The Ideathon

- Venue: Hall A

10:00

 

10:30

 

Coffee Break

 

Break Coffee Break
10:50

 Sponsored Announcements

Speakers

- Saleem Hammad, General Manager KSA at Souq.com

Sponsored Announcements

- Venue: Hall A

10:57

 

STARTUP DEMO

- Venue: Hall A

 

StartUp Demo

- Venue: Hall A

 

12:00

 

Coffee Break

 

Break Coffee Break
12:30

 

Speakers

- HH Prince Dr. Turki Bin Saud Al Saud, President at KACST

Talk Inaugural speech by HH Prince Dr. Turki Bin Saud Al Saud

- Venue: Hall A

 

12:45

 

Speakers

- Dr. Khalid Bin Hussein Bayari, CEO at Saudi Telecom Company - STC

Talk Keynote by Dr. Khalid Bin Hussein Bayari, CEO, STC

- Venue: Hall A

 

13:00

Under the vision and order of His Majesty to develop the knowledge economy by 2030 across the kingdom, ministries and authorities have embraced the journey each within their capacity. SMEs constitute the majority of businesses in Saudi, and employee almost half the workforce, therefore supporting them through policies and programs has risen to be crucial to providing job opportunities and developing talent. How can the leadership achieve the maximum impact through the upcoming 15 years with highest financial and resource efficiency, and long term returns? This panel highlights the challenges and initiatives that the ministries have taken upon themselves to achieve a world leading knowledge economy in the Saudi Kingdom.

Moderator

- Khalid Suleimani, Head of Venture Capital Funds at Alkhabeer Capital

Speakers

- HH Prince Dr. Turki Bin Saud Al Saud, President at KACST

- HE Dr. Mufrej bin Saad Al-Haqbani, Minister of Labor at

Ministerial Session: Vision 2030; Moving the Saudi Kingdom towards the Knowledge Economy

- Venue: Hall A

  

13:45

Official inauguration of the TechFair by HRH Prince Dr. Turki Bin Saud Al Saud with their Excellencies and other dignitaries

Official inauguration of the TechFair by HRH Prince Dr. Turki Bin Saud Al Saud with their Excellen

- Venue: Hall A

 

14:00

 

Break Lunch Break

 

Break Lunch Break
15:00

 

Speakers

- Mark Vernooij, General Manager at thnk.org

- Moodi Mahmoodi, CEO at Collaborne

Talk Talk: Business Innovation by THNK & Collaborne

- Venue: Hall A

Talk: Investment Report by ArabNet

Speakers

- Omar Christidis, Founder & CEO at ArabNet

Talk: Investment Report by ArabNet

- Venue: Hall B

15:15

 The digital investment landscape in the MENA has evolved rapidly in the past 6 years, from a handful of funds in 2009 to more than 50 funding institutions across the region in 2015. In the past three years alone, more than $700M have been invested in over 400 deals across the region. This session hosts leading regional investors, who will discuss the state of and challenges of investing in the region, as well as the verticals that they focused on for their upcoming investments.

 

Moderator

- Rakan Al Eidi, Managing Director - Saudi Arabia at Endeavor

Speakers

- Amir Farha, Co-founder & Managing Partner at BECO Capital

- Namek Zu'bi, Managing Partner at Silicon Badia

- Noor Sweid, Partner at Leap Ventures

- Pavel Terentiev, Partner at AddVenture

- Walid Hanna, Founder and Managing Partner at Middle East Venture Partners

Panel Panel: Leading Investors in MENA

- Venue: Hall B

15:20

The Islamic digital economy hit $107B in 2014 and is expected to grow to $277B by 2020. From halal food and tourism recommendations, to conservative fashion e-commerce, to Islamic entertainment and educational content, this panel will take a closer look at the types of businesses that are catering to Islamically conscious consumers, and the challenges and opportunities in this space.

Speakers

- Chris Blauvelt, Founder & CEO at LaunchGood

- Fazal Bahardeen, Founder at CrescentRating & HalalTrip

- Kerim Türe, Founder & CEO at Modanisa.com

- Mikhail Fedorenko, Co Founder and CEO at Muslima Wear

- Zohra Khaku, Founder & CEO at Halal Gems

Panel Panel: Islamic Digital Economy

- Venue: Hall A

 

16:00

 

Break Coffee Break

 

Break Coffee Break
16:20

 Talk: Criteo; Marketing in world of  Mobile Commerce

Speakers

- Dirk Henke, Managing Director Eastern Europe, MEA at Criteo

Talk Talk: Criteo; Marketing in world of Mobile Commerce

- Venue: Hall A

 Talk: Careem; Scaling & Growth

Speakers

- Abdulla Elyas, CoFounder & Managing Director at Careem

Talk Talk: Careem; Scaling & Growth

- Venue: Hall B

16:40

Talk: Vizury; Combining offline and online data to drive performance

Speakers

- Subra Krishnan, SVP Products and Marketing at Vizury

Talk Talk: Vizury; Combining offline and online data to drive performance

- Venue: Hall A

The Saudi market has a strong early stage investment and entrepreneurship ecosystem, with multiple accelerators and seed funds supporting local startups. More broadly, GCC accelerators and seed funds are investing in tens of startups each year, some of which have been successful at raising VC rounds. This session highlights the challenges and opportunities of being an early stage investor in Saudi Arabia and the GCC, and the hurdles facing the early stage startups they invest in.

Moderator

- Yousef Alyousefi, Director at Taqnia Investments

Speakers

- Hashim Nabulsi, Fund Manager at University Venture Fund (UVF)

- Mohannad Alnabulsi, Jeddah Accelerator Director at Qotuf / Flat6labs

- Neda Aldihany, Founder at Brilliant lab – Startup Accelerator services

Panel Panel: Early Stage investment in GCC

- Venue: Hall B

17:00

As the amount of online advertising has proliferated, customers have become increasingly blind to banners, and usage of ad blockers is on the rise, growing 48% year on year. Native advertising provides advertisers the opportunity to engage consumers through ads that look and sound like the content it is embedded in. These ads can vary from sponsored posts to in-feed social media ads to banners that look like content pieces, and are estimated to reach $9B internationally by the end of 2015. This panel will explore how native advertising works, how it is being utilized in the region and the opportunities for publishers, agencies and brands.

Moderator

- Ben Maher, Executive Director of Advertising EMEA at Mashable

Speakers

- Michel Malkoun, Chief Operating Officer at Digital Media Services - DMS - Choueiri Group

- Mohamed Megahed, Regional Commercial Director at Connect Ads

- Nawaf Felemban, Founder & CEO at Kasra

Panel: Native Advertising

 

End of Day
Forumday2 Hall A Forumday2 Hall B Forumday2 Hall C
09:00

 

Registration
10:00

According to Newzoo, the estimated revenue of gaming in Saudi Arabia is $203M, with $70M coming from mobile games alone. A quick glance at the top players in any multiplayer strategy game (Clash of Clans for example) is enough to attest to these numbers. Meanwhile, investment in regional gaming platforms in the past three years is estimated at a little over $6M. This panel highlights the current gaming and game development landscape in the MENA region and the growth obstacles facing regional developers.

Moderator

- Henri Holm, Chief Financial Officer at Intigral

Speakers

- Anas El Filali, CEO & Founder at Lorem

- Samer Abbas, Co-founder at Play 3arabi

Panel Panel: Game Development & Gaming

- Venue: Hall A

 

 

Women Mentoring Women

- Venue: Hall C

 

10:40

  

Speakers

- Ik Jae Jeong, Senior Manager of Global Business Development at LINE Plus Corporation

Talk Talk: Digital Marketing Case | Line

- Venue: Hall A

 

 

11:00

  

Battle Of The Games

- Venue: Hall A

 

 

11:30

 

Break Coffee Break

 

Break Coffee Break

 

Break Coffee Break
12:00

 

Speakers

- Benjamin Ampen, Head of Revenue, Middle-East & North Africa at Twitter

Talk Talk: Twitter - Mobile Video

- Venue: Hall A

Children in the MENA region are increasingly connected to the internet through mobile devices and computers, whether at home or classrooms. This is driving increasing demand for digital content targeting children. This session features some of the most popular emerging platforms for kids in MENA and explores their business strategies and plans for growth.

Speakers

- Abdullah Al-Yousef, Founder & CEO at Kids App Center & Tag Media

- Mahmoud Ghoz, Founder and CEO at Rawy

- Mohammed Al-Bishtawi, Co-Founder, Business & Marketing Manager at AlHudhod

Panel Panel: Emerging Leaders; Children’s Content

- Venue: Hall B

 

The Matchup - Invitation Only

- Venue: Hall C

12:20

   

Speakers

- Ali Nehme, Managing Director, Digital at Starcom Mediavest Group

Talk Talk: SMG - Viewability

- Venue: Hall A

 

12:40

 

Speakers

- Ben Maher, Executive Director of Advertising EMEA at Mashable

Keynote Talk: Degital Media by Mashable

- Venue: Hall A

 

Speakers

- Sultan M. Al-Malik, Minister's Advisor - General Director of Public Relations & Media at Ministry of Communications & Information Technology

Talk Talk: Reputation & Crisis Management

- Venue: Hall B

13:00

The growth of social media platforms in MENA has created large business opportunities for influencers - or social media celebrities - who can command thousands of dollars for a single post or brand endorsement. Many of these influencers are now represented by agencies who manage their appearances and help them monetize their influence. Meanwhile, brands and agencies across sectors are leveraging influencers to expand the reach of their messages. This panel hosts leading online influencers in Saudi Arabia, and highlights the best practices for agencies and brands who want to engage with them.

Moderator

- Sami AlRasheed, Co-Founder & CEO at Smaat

Speakers

- Abdulaziz bin Fahad, Influencer in social networks, stand-up comedy, social sketches provider at

- Sarah Al Wadaani, Professional Stylist & Special Effects Make-up Artist at

Break Panel: Influencers in Digital Marketing

- Venue: Hall A

 

Speakers

- Christian Nucibella, Founder & CEO at FiloBlu

Talk Talk: How luxury brands are embracing Digital Transformation

- Venue: Hall B

13:20

 

  

Speakers

- Ramzi Halaby, Co-founder at The Online Project

Talk: Reintroducing Saudi Social Media Behavior | TOP

- Venue: Hall B

13:30

 

Speakers

- Saleem Hammad, General Manager KSA at Souq.com

Talk Talk: All you need to know about Saudi online shoppers by Souq.com

- Venue: Hall A

 

13:40

 

Speakers

- Nouf AlQethami, Social Media Strategist at Traffic

Panel Talk: OMO Digital Campaign

- Venue: Hall B

 

14:00

 

Break Lunch Break

 

Break Lunch Break

  

Break Lunch Break
14:30

 

 

 

Talk THNK & Collaborne Workshop

- Venue: Hall C

15:00

25% of travel bookings in MENA take place online, a market that is expected to reach $35B in revenue by end of 2017. Saudi Arabia is the second largest market regionally, capturing 13% of the region’s online travel bookings. This panel will explore the trends and opportunities in digital travel, and how leading platforms are adapting to new markets.

Moderator

- Omar Soudodi, Managing Director at PayFort

Speakers

- Alex Morriss, Director of Affiliate Partnerships - EMAF at Expedia

- Remo Giovanni Abbondandolo, Expansion Director, MENA at Travelstart

- Ricardo Fernández, Chief International Officer at Destinia.com

Panel Panel: Travel E-Commerce

- Venue: Hall A

 

Speakers

- Abdullah Alghadouni, Senior Head of Communications at Virgin Mobile KSA

- Fadi Khater, Founder & Managing Partner at Netizency

Talk Talk: Virgin Mobile

- Venue: Hall B

15:20

 

Speakers

- Yousef H. AlDabbagh, Co-founder at eDesign

Talk Talk: Mercedez Benz

- Venue: Hall B

15:40

 

Speakers

- Fawwaz Qadan, Head of Database & Technology, MENA at SAP

Talk Talk: SAP

- Venue: Hall A

 

Speakers

- Mohammed Rashid Abaalkheil, Head of Marketing & Communications Division at Bank Al Bilad

Talk Talk: Bank Al Bilad

- Venue: Hall B

16:00

 

Speakers

- Dominique Corradi, MENA Digital FS Leader - Middle East at Ernst & Young

Talk Talk: Banking in the GCC - EY

- Venue: Hall A

 

Speakers

- Ehab Al Otibi, Business & Communication Manager at Mawdoo3.com

Talk Talk: Mawdoo3

- Venue: Hall B

16:20

The number of mobile banking customers is expected to exceed 1B globally by 2017, with more than 80M of those customers based in the Middle East & Africa, according to Gemalto. With 70% of Saudi’s population under 30, and a smartphone penetration of over 50%, the landscape is prime for banks to compete online. This panel will feature some of leading banks in Saudi Arabia discussing their mobile and digital strategies, as well as their visions for the future of the sector.

Moderator

- Fawwaz Qadan, Head of Database & Technology, MENA at SAP

Speakers

- Omar Hashem, EVP Head of Digital Banking Division at National Commercial Bank - Al Ahli

- Rashed Abdullah AlOthman, General Manager of IT Division at Bank Al Bilad

- Saeed Al Nahdi, Head of Internet and Mobile Banking at Arab National Bank (ANB)

Panel Panel: Spotlight on Digital Banking

- Venue: Hall A

17:05

 

Coffee Break | Prayer Time
17:45

 

Closing Keynote | King Abdullah Economic City
18:05

  

Award Ceremony

- Venue: Hall A

End of Day