ArabNet Riyadh 2014

Forum Agenda

Design+Code Day 11 November Design+Code Hall A Design+Code Hall B Design+Code Hall C
09:30

Omar Christidis, Founder, CEO, ArabNet
Saudi Credit and Saving Bank

Break Opening Ceremony
10:00

This workshop will teach participants how to use a minimalist approach to designing & enhancing websites

Speakers

- Mohamed Gabel, Managing Director at GlueTube

The Science of Subtraction: A Minimalist Guide to Web Design

- Venue: Hall A

From the experience of the game industry in Arabia, what can game developers teach you about how to develop your product for your audience.

Speakers

- Abdullah Hamed, CEO and Founder, GameTako at Content Development Manager, Sony

Is your product targeting the right audience?

- Venue: Hall B

Web service API open new possibilities to extend websites/web applications including mobile applications, third parties services, etc. We will design a web service API from scratch and review best practices and common mistakes.

Speakers

- Hossien Bukhameen, Co-Founder/CTO at Hungerstation

None Designing Web service API by Hungerstation

- Venue: Hall C

11:00

 

Break Coffee Break
11:30

 Your idea must interact with people seamlessly, so they have to be beautifully simple, intellectually insightful, and always, always, user-friendly. Make things people really want to use, by actually ‘experiencing’ everyday inspirations yourself.

Speakers

- Charly Wehbe, Head of Channel & Technology Planning at JWT

- Laurent Wehbe, Senior UX architect at JWT

Learn to love icebreaking by JWT

- Venue: Hall A

The workshop is designed for individuals with no previous or little accounting and finance skills but realize that they need information to help them understand basic accounting concepts as well as Saudi regulations in the areas of accounting and zakat/tax.

Speakers

- Imran Iqbal, Partner in Tax at Ernst & Young

- Vinu Mallya, Director in Assurance at Ernst & Young

Accounting and zakat in Saudi Arabia

- Venue: Hall B

 Meteor.js is an open source platform for building web and mobile apps in pure JavaScript. Meteor.js allows you to build your next app faster than ever before. In this workshop experienced Meteor developers will help you quickly get up to speed & build your first app.

 

Speakers

- Jawad Abdulsamad, Co-Founder at Kayfak

- Mohamed T. Ibrahim, Technology Director at Dopravo

Real time apps for web & mobile with Meteor.js

- Venue: Hall C

13:00

  

Break LUNCH
14:00

 With the increasing networks and means of communication, it has become difficult for companies and brands to be differentiated in the center of this visual noise. This session deals with research and examples of uses of Arabic fonts on web and mobile.

Speakers

- Fawzi Rahal, Founder, Managing Partner at Gamutt

Digital Arabic Typography by Gamutt

- Venue: Hall A

 Manage your own online presence effectively to reach your audience and meet your goals. The Marketing Department (TMD) will show you the proper steps on how to:

1) Develop your online marketing and content strategy.

2) Setup social media applications that will empower you on taking control over your digital channels.

3) Optimise your activities to reach your desired audience.

Speakers

- Eyad Siyam, Online Marketing Accounts Manager at The Marketing Department

- Nora AlJindi, Content Director at The Marketing Department (TMD)

Manage your own Online Marketing Activities

- Venue: Hall B

 

Speakers

- Saleh Al Zaid, Technical Evangelist at Microsoft

Rapid Development of Mobile Services through Microsoft Azure

- Venue: Hall C

15:00

Bring your ideas, sketches and laptops and learn how to quickly create low fidelity wireframes and interactive prototypes to validate your ideas, identify usability issues and design excellent user experiences. Download and install the UX prototyping software used during the workshop at http://bit.ly/uxbertistudio.

Rapid Wireframing and Prototyping

- Venue: Hall A

Skilled, motivated employees are the core of every business. Many entrepreneurs cite finding the right foundation team and target skillsets as one of the primary challenges they face as start-ups. In this workshop by Bayt.com, career experts will share regional insights and perspectives on how to attract, hire, retain, and reward the best talent.

Speakers

- Suhail Al Masri, VP of Sales at Bayt.com

How to Hire and Retain the Best People for Your Start Up

- Venue: Hall B

What does it take to develop a game from the very initial "idea" stage to actual implementation.

Game Development Pipeline

- Venue: Hall C

16:00

 

Break Coffee Break
16:30

 

He will provide practical tips and steps that any entrepreneur or SME can use to help them succeed in their crowdfunding campaign. 

Speakers

- Rabih ElKhodr, Founder at StandUp Communication

Pitching your Startup

- Venue: Hall B

 

Speakers

- Hani Abu Arab, CEO And Founder at App Trainers Company

Learn iOS development in One hour

- Venue: Hall C

17:15

 

Certificates distribution ceremony
End of Day
FORUM - DAY 1 12 November Forumday1 Hall A Forumday1 Hall B
08:30

 

Registration

- Venue: Hall A

10:00

Omar Christidis, Founder, CEO, ArabNet

Opening Ceremony

- Venue: Hall A

10:15

Saudi Arabia is witnessing a boom in digital innovation and entrepreneurship - with new support and investment organizations launching. Accelerators and investment funds are multiplying, graduating new startups and helping them grow. However, entrepreneurs are still struggling with access to talent and customers; mentorship and access to growth capital; experience in building and scaling operations; among other challenges. This session will identify the key gaps in the Saudi entrepreneurship ecosystem and opportunities for stakeholder to collaborate and move the sector forward.

Moderator

- Rakan AlEidi, Managing Director, KSA at Endeavor

Speakers

- Khalid Suleimani, Head of Venture Capital Funds at Alkhabeer Capital

- Yasser Almisfer, Board Member at Oqal

Panel: Entrepreneurship Landscape / Whats hot

- Venue: Hall A

11:00

 Montgomery Hong, Chief Transformation Officer, Zain KSA

Zein Keynote

- Venue: Hall A

11:15

 

Announcement - Saudi Credit and Savings Bank

- Venue: Hall A

11:30

 

IDEATHON

- Venue: Hall A

12:00

 

Break Coffee Break
12:30

 

Announcement - FlyNas

- Venue: Hall A

12:45

Dave McClure, Founding Partner, 500 Startups

Keynote Opening Keynote

- Venue: Hall A

13:00

   

STARTUP DEMO

- Venue: Hall A

14:00

 

Break LUNCH
15:00

 

Speakers

- Jonathan Labin, Head of Middle East & Africa at Facebook

Talk: Facebook Keynote

- Venue: Hall A

Startup acceleration is gaining momentum in MENA as the private sector and educational institutes are turning to the model to encourage and support entrepreneurship. With hundreds of aspiring entrepreneurs looking to launch new companies in Saudi Arabia every year, the market is prime for entrepreneurship supporters and accelerators, with leaders such as Flat6Labs and Oasis500 expanding into the market. This session explores the best practices and lessons learned by the region’s top accelerator programs - including understanding the kind of services and support entrepreneurs need to turn their ideas into companies, especially in the context of the Saudi ecosystem.

Speakers

- Kamal Hassan, President & CEO at i360

- Osama Natto, Founder at The Entrepreneur's Accelerator Program

- Ramez Mohamed, CEO at Flat6Labs

Panel: Acceleration

- Venue: Hall B

15:15

In 2013, FMCG (fast moving consumer goods) overtook financial services as the #1 spender on digital display advertising in the UK. In Saudi Arabia, digital spend by the Food & Snacks category doubled from 2012-13, according to Digital Media Services DMS. FMCGs have proven to be some of the most advanced online advertisers, adopting new platforms like online video and branded content before most other sectors. This session will examine how digital platforms are transforming marketing for FMCGs, where these marketeers are spending their online budgets, and how these household names are managing their massive following on social media.

Speakers

- Ahmed Saied, Content Director and Chief Editor at Sarmady

- Khaled Tash, CMO at Beverages at AMS Baeshen

- Will Platt-Higgins, Director of Global Account Partnerships at Facebook

Panel: FMCG brand management

- Venue: Hall A

16:00

 

Speakers

- Parminder (Parry) Singh, Managing Director for SEA, India & MENA at Twitter

Twitter Keynote

- Venue: Hall A

16:15

 

Speakers

- Martin Yofre, Business Director at Momentum MENA

- Tarek Miknas, CEO at FP7

Talk: FP7

- Venue: Hall A

   

Speakers

- Mona DeFrawi, Founder & Managing Partner at IPOQuest Partners

Keynote: IPOs and Startup Growth

- Venue: Hall B

16:45

 

Coffee Break
17:15

ePayments in MENA have witnessed a 45% growth in 2013, making it the fastest growing market in the world, according to Payfort’s 2014 report. However, cash-on-delivery remains the main form of payments for online purchases, being used more than 70% of the time according to Aramex. With these obstacles, multiple e-payment providers have risen to challenge across the region, looking to bring a higher degree of trust in online transactions. This session explores the opportunities and initiatives taken by leaders in this sector to enhance and grow online payments.

 

Speakers

- Elias Ghanem, CEO & Founder at Telr.com

- Francis Barel, Business Development Manager, Middle East & North Africa at Paypal

- Omar Sudoudi, Managing Director at PayFort

Panel: ePayments

- Venue: Hall A

 

Presentation Turn8 Investor Demo Day (Invite Only)

- Venue: Hall B

End of Day
FORUM - DAY 2 13 November Forumday2 Hall A Forumday2 Hall B
09:45

 

Registration

- Venue: Hall A

10:00

The daily reach of online media in Saudi Arabia increased by 44% in 2013, while mobile media consumption increased by 78%. With more demands on the attention of users than ever, reaching the right audience has become very competitive and marketeers are increasingly utilizing performance advertising (retargeting, real-time bidding, etc) and rich media implementations. This session will explore how agencies and brands are leveraging technology to increase the effectiveness and reach of their advertising activities.

Moderator

- Wael Al Fayez, Deputy General Manager at Saudi Research & Publishing Company - SRPC

Speakers

- Ahmed Zedan, VP of Marketing at MarkaVIP

- Dirk Henke, Managing Director, Eastern Europe & MEA at Criteo

- Mohamad Itani, General Manager at Platform Five

Panel: Performance Advertising

- Venue: Hall A

10:30

Programmatic buying - or the automated purchase of ad spots based on data and rules set by the advertiser - is one of the fastest growing areas in media buying. According to Magna Global, programmatic ad spend hit $12B globally in 2013 and is expected to multiply to $32B by 2017. The growth in programmatic buying is demanding new skills and techniques from agencies and brands alike, and leading media conglomerates WPP and OMG, have set up their own programmatic agencies: Xaxis and Accuen respectively. This session will shed light on this emerging advertising technology and how it will affect marketing and media strategies more broadly.

Moderator

- Wael Al Fayez, Deputy General Manager at Saudi Research & Publishing Company - SRPC

Speakers

- Kinloch Magowan, Account Director at Latitude Group

- Marcus Siddons, Managing Director, MENA at Xaxis

Panel: Programmatic Buying

- Venue: Hall A

11:15

 

Speakers

- Wael Al Sarhan, Director Marketing & Communication at NAS Holding

FlyNas Keynote

- Venue: Hall A

11:30

 

Coffee Break
12:00

 

Speakers

- Eddy Maroun, Co-Founder at Anghami

Talk: Music and Millennials

- Venue: Hall A

 

Speakers

- Adel Baraja, Director of Marketing & Public Relations at Volkswagen Group Saudi Arabia

- Diya Murra, Senior Project Manager at The Online Project

- Eyad Siyam, Online Marketing Consultant at The Marketing Department (TMD)

- Fares Al Salem, Digital Account Manager at H+K Strategies

- Israa Muezzin, Brand Manager at Nescafe Arabiana

- Nora AlJindi, Content Director at The Marketing Department (TMD)

- Samer O. Hamze, Owner & Managing Director at International Nomads

Talks: Social Media Case Studies

- Venue: Hall B

12:15

45% of the Saudi population is playing digital games, and a staggering 65% of them are doing so online - with the rest of the region not too far behind. Habits in gaming content and consumption have changed as Middle Eastern users have become more connected and social, own a multiplicity of devices, and have different interests and values. This session will explore the latest trends and opportunities in regional game consumption and development.

Moderator

- Mohammed Albsimi, CEO at TGMedia

Speakers

- Tamer Qarrain, Creative Director & Co-founder at BeeLabs

- Yann Fourneau, VP publishing South Europe, Middle East and Africa at GameLoft MENA

Gaming: Trends and Development

- Venue: Hall A

13:00

 

Battle of the Games Showcase

- Venue: Hall A

 

13:30

 

LUNCH
14:30

Gaming YouTube channels - where gamers record themselves playing games and adding their commentary - has been one of the fastest growing genres of online video over the past few years. Today, the #1 ranked YouTube channel - both in terms of subscribers and viewers - is one such channel: PewDiePie, run by the Swedish gamer Felix Kjellberg with 31M subscribers. This trend has been reflected in the Saudi YouTube community, as gamer channels such as IPlayAwayI & Saudi Gamer have increased in popularity and traction. In this session features the founder of some of the leading gamer channels in the Kingdom to learn about their beginnings, growth plans and what makes their content so successful

Moderator

- Fawzi Rahal, Founder, Managing Partner at Gamutt

Speakers

- Fahad Al Timsah, Founder at IPlayAwayI

Youtube Gaming Channels

- Venue: Hall A

Speakers

- Abdelrahman AlOthman, Head of marketing and Business development at OTS

Talk: Achieving your CSR through digital channels

- Venue: Hall B

14:45

As online shopping continues to grow in MENA, the region’s retailers are beginning to develop and roll out e-commerce strategies. With the high penetration of smartphones in Saudi Arabia, almost 90% of surveyed shoppers said that they used their phone in stores to check prices and product reviews or ask friends for advice; and 90% of those have stopped a purchase while in store because of this mobile search (according to OnDevice Research). This session explores the challenges for retailers transitioning online, the strategies they are pursuing when it comes to e-commerce, and possible synergies with or threats to their traditional brick-and-mortar outlets.

Speakers

- Ahmed Mourady, Head of Marketing at Arabian Centers

- Mujeeb Hazzaa, Commercial Director at eXtra Stores

Panel: eRetail

- Venue: Hall B

15:00

 

Speakers

- Ziad Khammar, Strategy and Development Director at DMS

Talk: Shahid.net: Ramadan insights

- Venue: Hall A

15:15

As brands have become increasingly aware of the power of video content, especially in Saudi Arabia, they have actively invested in building out their own narratives and channels. A quick glimpse at the top YouTube channels in Saudi Arabia on Socialbakers reveals telecom operators, FMCGs, automotive brands, banks, hardware manufacturers and more. Popular multichannel networks (MCNs) have been an integral part of this transition, from growing the online video audience, to building demand from brands and implementing branded content, to creating content for brands directly. This session explores how brands are engaging fans on their YouTube channels and what this mean to content producers and leading MCNs.

Moderator

- Fawzi Rahal, Founder, Managing Partner at Gamutt

Speakers

- Kaswara Alkhatib, Chairman at UTURN

- Malik Nejer, Founder at Lumink / Masameer

- Rolly Dib, Executive producer & GM at Olive Tree Productions

Panel: Online Video: Brands and Storytelling

- Venue: Hall A

With the rapid growth of the Saudi food industry at 18.5% / year, and the increasing interest in mobile commerce - expected to reach 20% of online transactions in MENA by 2015 - the food industry is ripe for disruption by digital platforms. Online food delivery in Saudi Arabia has already become highly competitive, with local players like Hunger Station going head-to-head with regional brands like Talabat and global brands like HelloFood. This session will explore how the F&B sector is being transformed by technology and new media.

Speakers

- Beschir Hussain, Managing Director at HelloFood Middle East

- Ebrahim Al Jassim, Founder & Managing Director at Hungerstation

- Mohammed Nabil Jaffar, CEO at Talabat.com

- Walid El Saadany, Head of Egypt & Saudi at Otlob.com

Panel: Online Food Delivery

- Venue: Hall B

16:00

 

Coffee Break
16:45

Taxi and private driver applications have taken the world by storm, with the most well-known global service - Uber - being valued at more than $18B. Yet the topic has been extremely controversial as well, with such apps facing regulatory backlash and protests by drivers in both European and American markets. The competition in Saudi Arabia has been heating up over the past two years, with well-funded regional companies like Careem, taking on the global giants like Uber and EasyTaxi. This session hosts all three market leaders to discuss the challenges and opportunities in building a successful transport marketplace in Saudi Arabia.

Moderator

- Omar Christidis, Founder, CEO at ArabNet

Speakers

- Majed Abukhater, General Manager at Uber

- Mudassir Sheikha, Co-Founder and Managing Director at Careem

Panel: Disrupting Transportation

- Venue: Hall A

17:30

 

Speakers

- Omar Christidis, Founder, CEO at ArabNet

Awards Ceremony

- Venue: Hall A

End of Day