Highlighting cutting-edge practices in technology and e-business, the main Forum Track will cover a range of topics, including smart cities and governments, financial technology and innovation, and how enterprises can become smarter and more efficient by leverage mobile and social channels. The track will also dive into online lead generation, digital analytics and big data, as well as how programmatic buying is revolutionizing how media and communication agencies are reaching and interacting with their audiences.
A brand new track bringing key industry leaders from brands, publishers and agencies and technology platforms to share the latest advances in the field of e-marketing. The NEXT track will feature panels and talks on programmatic buying, real-time content and creative, branded content, and planning integrated digital campaigns. The NEXT Track is sponsored by Starcom Mediavest Group.
Hone your digital marketing skills at the Ad+Tech Academy, a workshop track highlighting the latest trends and best practices in the digital advertising, marketing and media. The Academy will include talks on cutting-edge advertising technologies, case studies by burgeoning talents, and hands-on skill-building workshops, also will cover emerging areas in digital advertising including programmatic, data and analytics, video and mobile.
Catch up with the most recent developments in the MENA startup ecosystem - from the new VCs entering the market to the major corporations that are beginning to invest in startups. Learn from successful entrepreneurs about what it takes to expand into the region’s key markets, and how acquisitions are approached, negotiated and closed. Meet top investors and exchange perspectives with like-minded entrepreneurs.
Learn how to growth-hack your startup from the best in the startup business! Silicon Valley’s 500Startups, one of the world’s leading tech investors, will be running this exclusive new workshop track aimed at making sure your startup survives after launch, and focusing on the distribution and marketing of young companies. 500Startups’ partner Mathew G. Johnson and distribution hacker in residence Tammy Camp will be sharing their insights and experience.
Capture the booming business opportunities in Dubai - the business hub in the Middle East - by participating in the Digital Showcase. Designed for young companies looking to stand taller, the Showcase includes an on-stage pitch and a pre-built and branded booth. Most importantly, Showcase participants will be part of The MatchUp: 400 facilitated meetings between corporate executives and investors, and promising startups. Startups will be able to select meetings from more than 70 industry leaders across media, advertising, commerce, and enterprise.