Maha leads growth and new innovation across the region. Spending the last 7 years in Canada tackling the industry from multiple angles, she is an expert in the digital healthcare technology industry. She also has a wide range of experience in the Pharmaceutical industry across the globe. Prior to Vezeeta, Maha worked on the global digital strategy for GSK and was leading one of GSK’s digital channels worldwide. Previously, she led the Sales Force Effectiveness and Training functions at AstraZeneca Middle East and Africa.