Rafah has more than 15 years of experience in technology and management fields. She is a serial entrepreneur who started several projects and startups. Since 2008, her main focus has been social media; she established agency offering social media marketing. In January 2010, she launched 3eesho.com in Middle East, a social network that provides health awareness about obesity. In 2017, she launched Lomi platform to connect users with a dietitian anytime anywhere.