Marwa Obeid is an Innovation Consultant & CEO, Kernel Innovation Co. in Jeddah. She is certified facilitator for Design Thinking & Human Centered Innovation. She designed & leaded “Innovative Startup Design” programs for several Incubators & Innovation Centers in GCC; AccMakk in Um-AlQura University 2014-2015, QBIC in Qatar 2015-2017, and Innovative Startup Competition in Taiba University 2017-2019. She conducts workshops & coaching sessions for entrepreneurs in order to help them understanding their customers as well as designing value proposition and business model for their startups or initiatives. Also, offers mentoring for SMEs in User Experience Design. She participates in judging panels as well as mentor or speaker at several events in KSA; Biban, ArabNet, MITefsaudi, Entrepreneurship Week in PNU, Shaghaf MCC, Applications World Jed, Startup Forum, Rakeza Network and others. In addition, she provides consultation in designing Innovation Management Integrated Systems for corporates in aligned with vision 2030.