Ahmad oversees the strategic direction of the Saudi based retail company, the BinDawood Group’s Danube and BinDawood stores. In 2018, he was appointed CEO of both Danube and BinDawood supermarkets and currently sits on the board of directors of the Red Sea malls. Ahmad has transformed Danube Company Ltd. from 9 branches to 40 branches. He’s spearheading taking the group’s business online and has been an instrumental driving force behind the highly innovative e-commerce platform for the Danube Online and the Danube App.