Anis currently handles the regional responsibilities for digital transformation, digital engagement programs, and Humantech Lab13 innovation offering at FP7 MENA, in addition he oversees the digital and social media services for FP7 DXB. He steered CRM business operations and key digital initiatives namely at Nakheel, Etihad Airways, Coke, Samsung, and Jawwy STC across previous roles at LBi, Cheil, Initiative Media, and Publicis. Anis also drove business growth and setting up DigitasLBi office for the MENA region.