Asma works at the intersection of strategy, customer experience and technology to help companies become players in an AI-powered economy. In her previous role as a leader in IBM’s Watson Internet of Things team, she established herself as a thought leader, speaking at numerous public forums on AI and IoT. Asma was featured by The BrandBerries as Woman to Watch: Rule Breakers edition 2019 for driving thought leadership on how AI and IoT will impact Customer Experience. She was also awarded Most Honorable by the Women in Marketing UK as the Inspiration Leader in the Field of Customer Experience.