Elie has 11+ years of experience in digital media, software engineering and supply chain. He joined Publicis Media in 2012 to establish the group’s Social Performance unit. Following a 4 year growth run, Elie took on the charge of launching the native advertising unit then joined PM Precision, the group’s programmatic trading desk to focus on operations, partnerships and the overall performance proposition. Today, at Publicis Media, he helps brands navigate the complexity of omni-channel retail from strategy to measurable success.