Emile he first started with Y&R DUBAI, where he was nominated as one of the new faces to watch in the Middle East in 2004. He later expanded his portfolio in the Oil & Gas, Hospitality and Media throughout the region. He then joined Lowe Mena in 2007 to work on a portfolio of brands such as Nokia, Apple, and Johnson & Johnson. He also joined Y&R Dubai and assumed the role of Head of Planning and was acting as an Executive Director on Coca-Cola and Land Rover along with some other brands like EMAAR and Chevron.