Faisal worked in Lebanon and Qatar before moving to OMD Dubai in 2006. His rich media portfolio covers real estate, telecom, finance, technology and FMCG categories. Before moving to lead OMD KSA in 2015, Faisal was managing regional accounts across MENA markets as Business Unit Director. He worked on linking media investment to business results and launching the first research in the region to capture the incremental reach of digital over TV. Faisal also worked on many campaigns; five of them got awarded in MENA Effie, Lynx and MENA Crystals Awards.