Gebran has a solid background in Banking Operations, Business Models & Digital Transformations along with a special focus on Customer Experience and Innovation. He has been driving multiple initiatives exploring the latest technologies including Artificial Intelligence, Robotics and Data Science to enhance customer experience, performance and efficiency. Gebran also played a key role in the collaboration with the Startup/Fintech ecosystem. His past experience is in Management Consulting in Strategy and Operations for one of the Big 4 firms.