Ghassan  currently leads SAMBA Financial Group’s retail digital transformation(s) as head of Alternative Delivery Channels Division.  His current themes  include the traditional banking channels augmentation alongside customer journey and value propositions re-designs across products and services.  He commands 23 years of Strategic leadership Banking acumen. 


Ghassan began his Financial Sector career in the Retail Credit discipline as Manager associate, then he trailblazer through  multifaceted  roles in consumer Operations, consumer customer service, consumer products sales for credit cards and mortgage, priority banking, Small Medium Enterprise Business, and Phone Banking.. Mr Ghassan holds Bachelors of Engineering  in Chemical Engineering from King Saud University and an executive MBA from the University of King Fahad for petroleum and minerals.