Imad Lahad has over 20 years’ experience helping companies and communications executives prepare for what’s next. As head of APCO’s AI Comms Lab and co-lead of the firm’s global Digital Practice, he works with clients to develop innovative approaches to tell their stories, as well as promote and protect their brands through leveraging the latest tools in artificial intelligence. In this role, he oversees an integrated team seasoned digital, multi-media specialists, AI experts, and storytellers.