Traboulsi currently lead Bank Audi’s Marketing and Communications Strategy as well as its implementation in digital and traditional solutions. Throughout his 26 years at Leo Burnett MENA, he contributed to the marketing efforts of several multinational brands in the Middle East, such as Citi, General Motors, Philip Morris, Procter & Gamble and Samsung, to name a few. Mr. Traboulsi has previously held the positions of Business Director, Managing Director - U.A.E. - and Regional Director Growth & Reputation at Leo Burnett in the MENA region.