Jeff founded Latin America’s largest online appliance store while leading digital transformation efforts at General Electric, quickly building a new business worth hundreds of millions of dollars within a traditional business by applying the lessons of Blitzscaling long before the book had even been written. As an entrepreneur, mentor, and venture scaling advisor to global corporations, he became convinced of the power of Blitzscaling as a framework and co-founded Global Scaling Academy with the authors to accelerate the success of founders, corporate innovators and investors worldwide.