Krix is an award-winning and passion-driven Regional Creative Director with more than 15 years of diverse experience in the industry.
He joined TBWA\RAAD in 2012 and has been leading the creative development of numerous regional accounts such as QTA, Mashreq Bank, MTN, Unilever, SCB and AUBMC.
He is driven to bring in innovation and champions content creation. Besides being a tech-savvy entrepreneur and a gourmet cook, Krix is an award-winning photographer. His drive to capture stories continuously pushes him to travel the world and explore new cultures.