Luca has over 13 years of global media experience and is known throughout the industry as a leader in the integration of digital and offline media approaches and best business practices. He began his career as a Planner and Buyer at Walker Media, a division of the Publicis Group in the UK. Luca’s expertise, has been integral to PHD UAE’s notable success, having grown six-fold and become a major market player in just 10 years and named ‘Most Effective Media Office’ in 2017.