Naji Boulos is the founder of Jicébé, a creative and innovative consultancy. He has more than 30 years’ experience in the advertising industry including 10 years with the family agency Inter-Régies and 16 years with Memac Ogilvy. He is an active member of the IAA Lebanon chapter being its president from 2011 to 2013. During his mandate, he edited and published a book on the history of advertising: “Lebanon Communicating”. Naji is also a teacher at St Joseph University and a trainer in creative thinking.