Nicholas is the Founder & CEO of people.io - a startup that's giving people control over the access, use and value of their personal data through the creation of an AI for Consent. Having sold his first web domain at 12, he launched a digital agency aged 15 and more recently, held the role of Global Creative Technical Director in WPP on Ford Motor Co. Nicholas is also a frequent industry speaker and respected government advisor, and in 2017 was recognised as NASDAQ's Rising Star.