Rami Saad and his team lead the charge in expanding Snapchat’s Discover content proposition outside the US and work to build long last relationships with publishing partners across EMEA. Prior to joining Snap, he spent 4 years at Choueiri Group as Deputy COO, where he significantly restructured and grew the organization, whilst introducing new revenue streams for the business. Before that, Rami served as Managing Director, Digital at Starcom MediaVest Group, working on the digital media strategy of some the region’s largest brands.