Richard is Managing Director and Founder of Augustus, a ‘new media’ company, publishers of Lovin Dubai and Lovin Saudi. It was launched in 2016. He has worked in the media advertising space for the past 12 years at agencies in Ireland, England and the UAE. He successfully built a regional Social Media department at Mindshare before becoming Managing Director of a creative technology startup. Richard is fascinated about changing media consumption habits and passionate about creating effective brand communications through native advertising.