Rita has a wealth of strategic experience and leadership from her 17 years of experience that includes advertising, marketing, PR, sales, and publishing. She's also a geek at heart which has led to her passion towards the tech and innovation sector. Rita is currently responsible for turning Arabnet's huge data resources into actionable data-driven insights for clients. She also is responsible for presenting the wealth of knowledge on the MENA innovation ecosystem through content, presentations, and talks to regional stakeholders, ranging from governmental institutions, banks, and the tech community as a whole.