Taiba Al-Humaidhi is co-founder and Head of Product Mix at Floward, a full-fledged e-commerce flowers & gifts solution based out of Kuwait.In 2017, she led the rebranding of Floward, formerly known as Q8Flowers, and has since then been responsible for the design of all floral arrangements and product mix. Prior to this role, Taiba worked in PR & Marketing at Zain Telecom and has also co-founded BTZ Group, a handicrafts business specialized in Arabic designs.