Tala is leading the digital department at FP7 in Riyadh, overseeing a team that works across a portfolio of clients including telecom, government and mobile applications. She is responsible for developing digital strategies, and tactical approaches to a brand’s social media presence. Tala started her career at Proximity BBDO in France, working as a Project Manager on Procter and Gamble’s CRM program. She pursued a degree in Integrated Marketing Communication in Paris, and stayed on to earn a Master’s degree in Visual Communication.