As the Founder and CEO of insydo, Tanaz used her background in marketing, finance and tech to build an undercover city guide to Dubai. The search-centric product gained a following of over 500,000 unique visitors per month since its launch. In 2017, Tanaz launched her second company, Brand Ripplr, a micro-influencer marketplace. She was the Director of Corporate Social Responsibility for Omnicom Media Group and led philanthropic and artistic projects for the Elephant Parade and START.