Urszula is responsible for LEGO marketing in Middle East and Africa and is dedicated to bringing to the region LEGO play experiences which excite and educate kids. Urszula is part of the newly opened LEGO regional office in Dubai, where she moved from Denmark. She’s a passionate, insight-based marketer with over 10 years working experience across different markets within LEGO and, prior to that, in P&G. She is a strong advocate of diversity – in the workplace and beyond.