Almost 3 years ago, Weera joined Facebook from the world of advertising where she spent over 22 years in an eclectic career playing creative hack, business head, and most recently, Executive Director Strategic Planning at DDB and BBDO across the MEA region. Recognized in the industry for her wide-ranging experience in the communications business, Weera brings together strategic research & analytics and trend-spotting to create powerful brand stories. She spent 2 years at ADMC and ImageNation. Her work has won several creative and effectiveness awards at the Effies, Lynx and Cannes.