Arabnet Arabnet

noon, the Middle East’s digital marketplace created in the region and powered by the region’s retailers, has announced its imminent expansion into Egypt.

The move will mark a significant step in noon’s growth journey since its successful launch in KSA and UAE just over a year ago. As it prepares to enter its 3^rd regional market, noon promises to bring customers in Egypt more choice, affordability and convenience across a wide range of products including electronics, fashion, beauty, baby, home and kitchen, as well as free, fast delivery and free returns. Customers in Egypt are welcome to try noon’s offering via desktop or app, shopping across a wide range of products at incredible prices, during this initial test period.

noon Egypt is based in Smart Village, Cairo’s technology and innovation led business district, and the team on ground is currently in the testing phases prior to the official launch. The ecommerce platform also has a fully operational Customer Fulfillment Center (CFC) in Greater Cairo’s Abu Rawash area, with plans to include 5 additional CFCs to ensure service to all cities and governorates is quick and efficient.

“Ecommerce is still relatively new in Egypt, and noon has the opportunity to help shape a digital marketplace perfect for the country with this beta launch. We’re so excited to start building strong relationships with the local retail community and customers, supporting Egypt’s growth and entry into ecommerce,” said Mohamed Alabbar, founder of noon.

A vast amount of Egypt’s retailers have zero or limited online presence. By using noon as their online platform, large and small retailers will enjoy more visibility, access to a wider customer base, an opportunity for increased sales, and a larger share of the ecommerce market. They will also have access to noon’s logistics services to reach their customers across the country more effectively.

noon will also be looking to recruit Egyptian talent to join the local team. Supporting and empowering the community, hiring and nurturing local talent is noon’s way of actively encouraging youth entrepreneurship which will contribute to the nation’s growing digital economy. noon will use its local roots in Egypt to deliver a service that is friendly, reliable and personalized.

With a large percentage of the population below 30, and the highest number of Internet users in the Arab world, Egypt’s youth has tremendous potential to build a vibrant tech-based economy.