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Ammar is the CEO and Co-founder of Dokkanafkar.com, one of the leading Saudi born e-commerce players started back in 2013. He is armed with twelve years of experience in digital marketing and startup management. His career took off when he joined Unilever in 2005, based in London. In May 2006, Ammar moved to TBWA Saudi Arabia and joined the strategic planning department for 5 years before he decided to create DokkanAfkar.