AD/EDGE
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Technology in marketing has become critical in targeting, reaching and engaging consumers – and driving sales. Advertising campaigns are increasingly powered by data: brand-collected, agency and third-party. Additionally, Influencers continue to play a key role in the marketing value chain, with 94% of the brands, agencies, and retailers finding influencer marketing beneficial, according to Liniqia. Ad/Edge tackles how brands, agencies, and publishers are adapting their strategies to keep up with cutting-edge technologies and consumer behaviors, and the structural changes that are reshaping the industry as a result.
Topics
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Content Marketing - Recipes for Success
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Challenges & Pitfalls in Ad Fraud & Brand Safety
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Brands Bringing Advertising In-House
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Debate: Advertising Content - Data vs. Creativity
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Lebanon as the MENA’s Advertising Production Hub
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The Role of Agencies in Enabling eCommerce
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Influencer Marketing Case Studies
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New Monetization Strategies for Publishers
Our Speakers
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Alex MaloufCorporate Communications Manager - Procter & Gamble -
Ashraf MansourPartner and Strategic Director, Interesting Times -
Damien Le CastrecStrategy Director, Droga5 -
Eileen Le MuetVP International, Group Le Figaro -
Elie MilanDirector of Commerce - Middle East, Publicis Media -
Emile AtallahManaging Director, FP7 McCann - Beirut & Levant -
Hilda Maalouf MelkiHead of Digital Media & CSR, Bank of Beirut -
Jihad NehmeHead of Digital Media and Ecommerce - MENA, Beiersdorf -
Jean TraboulsiHead of Marketing and Communications, Bank Audi -
Josh GilbertSenior Sales Manager, Oracle Data Cloud -
Khaled Abou NaderHead of Data Science, Publicis Media -
Kinda IbrahimDirector of Media Partnerships - MENA, Twitter -
Krix BerberianRegional Creative Director, TBWA/RAAD -
Luca AllamManaging Director - UAE, phd Media -
Lukas KrejcaHead of MENAPI, ROI Hunter -
Luke McGreevyHead of Commercial - Middle East, Financial Times -
Mark AdamsHead of Innovation, VICE -
Michael MaksoudianManaging Partner, Netizency -
Nader BitarDeputy General Manager, MMPWW -
Nadim GhrayebRegional Business Director, Interesting Times -
Naji BoulosFounder, Jicébé - Creative and Innovative Consultancy -
Nicholas OliverFounder and CEO, people.io -
Omar NasredineCEO and Managing Partner, HopScotch Middle East -
Rami SaadContent, Partner Management, and Business Development Lead, Snap Inc. -
Rebecca AllenChief Commercial Officer, Codec -
Rita MakhoulDirector of Insights, ArabNet -
Sameer BagulEVP and Managing Director - MENA, ClearTrip -
Urszula BieganskaHead of Marketing - Middle East Africa, LEGO Group -
Weera SaadHead of Creative Shop - MEA, Facebook